Alicia Superina, Founder of sōlo the staple
I’m a visual person – looking good makes me feel good and gives me confidence (I don’t think I'm alone here). Even though I exercise before the sun comes up, I don’t shy away from wanting to feel good about myself. Wherever I am, whatever I'm doing and whoever I'm with, self-presentation is important to me and that doesn't go on hold just because I'm working out.
sōlo really came about through necessity.
I love HIIT training and reformer Pilates and the effect that these disciplines have on body and mind. However, what I didn’t love was my activewear for Pilates: leggings designed for running, sports bra and a tank top that always got in the way. I was constantly tucking in or readjusting. There was a disconnect between how Pilates made me feel and what I was wearing.
I knew I wasn’t alone. I’d observed women working out at many gyms, putting up with ill-fitting or inappropriate clothing which hampered their workout and actually made the instructor’s job harder.
your body should be a silhouette, so that its form and shape can be observed and corrected.
I started to research activewear and found three products designed specifically for Pilates. So, I bought all three, and this is where my activewear obsession really began. The first item of clothing was too thin: the fabric didn’t hold my body shape. The second one was too restrictive: it dug in at various places and was uncomfortable. The third one had too much ‘side-boob’: it wasn’t cut properly.
To solve all these issues, I decided to design and create my own Pilates bodysuit, one that would feel incredible, fit beautifully and look amazing – creating a silhouette to flaunt. It would be the ultimate one-piece: sōlo, the one you would always use: the staple.
And now here I am, after two years of research, designing and sourcing incredible fabrics and discovering just how much work goes into creating the perfect pieces and brand. sōlo was launched on Valentine’s Day 2020. I chose this day to launch because self-love is so important – and perhaps because I love what I have created. I really hope you feel the same.